Realtor Websites with Advanced Real Estate Technology

The real estate technology developed by Dynamic Page Solutions makes MLS listing information available to the search engines. Typical framed IDX solutions that appear on realtor websites are visually integrated but not functionally integrated. This means that the listings that appear on a website are viewable to human visitors, but not to the search engines that scan a site for content.

This flaw in real estate marketing has been corrected through our technology. The reason that search engine "bots" visit websites is to examine and index the information available at that Internet address. The information is then returned to the search engines master database and indexed or archived to create a record of what is available on that site for searcher's queries.

When someone performs a search on the Internet, the search engine is able to match specific queries to sites that contain relevant data or information to the searchers query. Without the functional integration of the MLS data into pages that appear on a website, the information that describes a property is effectively non-existent to the search engines. A website will not be credited for having detailed information on a property or relevant content within to match real estate related queries about specific property types, features, addresses and MLS numbers. Realtor websites without functional integration of the MLS data will have tremendous difficulty ranking for niche specific keywords and phrases.

Our real estate technology creates separation of MLS data into optimized, feature specific packages which allows search engines to quickly and easily ascertain what our websites are about. The bots find a tightly themed and organized format when they visit which eliminates any need for interpretation on the bots part and requires less back links to define the content of the site.