Intro To SEO

Real Estate SEO Training and Web Marketing

Search Engine Optimization describes the practice of improving or manipulating the ranking of a website with the search engines; by default, a higher ranking website will also see an increase of Internet traffic. The amount of keywords and the quantity and quality of content directly linked to a site has a tremendous effect on the amount of traffic a website is likely to expect. Unlike our competitors, our technology includes optimization of literally hundreds of niche markets. This translates into web visibility. What we've accomplished through automation would be incredibly time consuming and cost prohibitive to perform by an individual or even a whole team of professional web developers. We use the richest and most relevant source of data on the web for real estate seo…the MLS. Previously, this rich resource was part of the so-called "invisible web", and was unable to be searched and indexed by the search engines or used for real estate web marketing because of traditional frame inclusion IDX display. That is, until now!

Our patent pending technology automatically optimizes for literally hundreds of niche or long tail market spaces and makes them visible to the search engines. An example of a niche or long tail market space would be, "Scottsdale gated homes with private pools for sale". The niches contained within this market space search term are "Scottsdale gated homes" and "Scottsdale homes with private pools". By optimizing for Scottsdale gated homes with pools, you will also capture the more generic and highly competitive term of, "Scottsdale homes for sale". But, there's greater benefit in capturing the niche terms. The fact is that the aggregate number of niche searches far exceeds the number of general searches! By building word nets to capture hundreds of search terms, your chances of capturing prospective buyers are greatly increased.