Targeting Emotional Responses in Real Estate Buyers
It’s easy to get in a rut when writing copy for blogs or even articles for your real estate website, but have you considered writing on a topic with the intent of causing a specific emotional response? I took a lot of sociology classes in college and the basic motivations of human beings are quite [...]
Why isn’t my Real Estate Website on the
1st Page of Google?
The web is a constantly evolving sphere so what worked in 2008 may not work in 2012. This becomes an issue when we put our websites on autopilot and imagine that great things will happen with zero effort. Some ranking tactics that used to consistently work and were well defined within the SEO world are [...]
Pardon Me, But Your Exact Match Anchor Text is Showing
This has been a long time coming and it looks the holy of holies in SEO has proven to be a confirmed casualty of Google’s Panda update. I’m talking about exact match anchor text in offsite linking. What is exact match anchor text linking you ask? It’s when you create a link back to your [...]
How to Search Engine Optimize
Real Estate Photos
You’re always hearing from us on the importance of link building and frankly, we know that most of you build your links with blogs because it’s fairly easy and quick. For those of you that can’t bear to write a lengthy blog post but are handy with a camera, it’s time to assess the value [...]
5 Things you should know about Marketing on the Web
Developing your ability to engage customers online is critical now more than ever as people turn to the web in virtually every aspect of life. Turning your skills into something that can actually result in a transaction is a more challenging than simply posting an update on Facebook or Twitter. To use the Internet to [...]