Google’s Top 4 Search Engine Changes & Why Every Real Estate Agent Should Care
In 2012, online real estate marketing promises to be more challenging than ever before for real estate agents and brokers. This is largely due to the sheer number of competitors that have been, or are finally becoming Internet savvy in their marketing efforts. While being an expert on search engines isn’t attractive to many people, [...]
Sharing the Love on Shareable Sites
In real estate marketing, agents are always looking for new ways to make inroads to help generate old-fashioned word of mouth referrals. One of the methods that you might consider is sharing the love on your Facebook, Twitter or Google+ page with your clients…about your clients. This kind of generosity may lead to an online [...]
The Google Freshness Update – How to Work It in Real Estate Marketing
In early November Google unveiled a new update that was reported to impact about 35% of search queries so here is a brief rundown on what this means to you and how to make the most of the update. It appears that bloggers may have the biggest opportunity to take advantage of trending topics in [...]
How to Get Links for the Antisocial
On the web, we all understand the importance of inbound links, but unless your website features content or tools that are truly exceptional, it’s tough to get people to link to you, and real estate websites are particularly tough. So how does a real estate agent gain offsite links to their web pages and build more [...]
Real Estate Agent’s Guide to Engagment in Blog Posts, Facebook and Google+
Keeping up with new technology is a challenge even for those of us whose jobs rely on it. I find it helpful to scour several of my favorite industry leading blog sites to hear the word on the street about the latest and greatest and to generally get opinions from professionals in closely related fields. I ran across [...]