By MarkT on May 15, 2012
Google continues to dominate search engine market share and establish itself as one of today’s most recognizable brands, because of one simple word – RELEVANCE. This term in its most simplistic form is what defines every aspect of Google’s evolution and is the largest determinant in their future success. But, how Google measures relevance is [...]
Posted in Off Site Link Building, Pure SEO, Real Estate Marketing, Real Estate Technology | Tagged google, Real Estate Marketing, real estate website content, real estate websites, search engine, search engine optimization, SEO for real estate, web trends
By Anita Koppens on September 1, 2011
You’re always hearing from us on the importance of link building and frankly, we know that most of you build your links with blogs because it’s fairly easy and quick. For those of you that can’t bear to write a lengthy blog post but are handy with a camera, it’s time to assess the value [...]
Posted in Off Site Link Building | Tagged Real Estate Marketing, search engine, search engine optimization, SEO for real estate, web trends
By Anita Koppens on April 8, 2011
I’ve been doing some research for an article that I intend to write and therefore did a search yesterday using “Content Spamming” as the search term on Google. I looked over the results on page one and was disappointed because I expected to see a lot of industry thought leaders blog posts and discussions on [...]
Posted in Pure SEO | Tagged google, long tail keywords, real estate website content, search engine
By Anita Koppens on January 28, 2011
So Google announced that it is retiring real estate results in its Google Maps application effective February 10, 2011. Furthermore, it’s retiring the Google Base Data API on June 1, 2011 and replacing much of its functionality with new Shopping API’s…but not for real estate content providers (which are/were listing agents and brokers trying to [...]
Posted in Real Estate Technology | Tagged IDX Solution, long tail keywords, MLS listings, Real Estate Marketing, real estate technology, search engine
By Anita Koppens on June 18, 2010
Including keywords within a domain name is important, but the actual keywords in a domain name are just a piece in the puzzle as far as ranking factors. For example, a site will not rank for “Phoenix real estate” simply because the domain is phoenixrealestate.com. The value of a domain name is in its age [...]
Posted in Off Site Link Building, Real Estate Technology | Tagged IDX Solution, MLS listings, real estate technology, real estate website content, search engine, SEO for real estate