Google’s Top 4 Search Engine Changes & Why Every Real Estate Agent Should Care
In 2012, online real estate marketing promises to be more challenging than ever before for real estate agents and brokers. This is largely due to the sheer number of competitors that have been, or are finally becoming Internet savvy in their marketing efforts. While being an expert on search engines isn’t attractive to many people, [...]
Real Estate Internet Marketing 2012
This is going to be a mostly macro view of search engine optimization with the hopes of helping real estate agents that are interested gain a good understanding of what SEO is and why it’s more important now than ever before to be successful in the real estate game. There are billions of searches being [...]
Why isn’t my Real Estate Website on the
1st Page of Google?
The web is a constantly evolving sphere so what worked in 2008 may not work in 2012. This becomes an issue when we put our websites on autopilot and imagine that great things will happen with zero effort. Some ranking tactics that used to consistently work and were well defined within the SEO world are [...]
Are your Listing Descriptions
Designed to Capture?
We’re living in an industry where indexable MLS listings –those that are visible to the search engines- are becoming frequently more common so I feel that it’s important to bring up the value of optimizing personal listings to maximize on this opportunity. I was recently looking at the details of a real estate agents personal [...]
Google’s Latest Update: One Step Forward, Two Steps Back?
I’ve been doing some research for an article that I intend to write and therefore did a search yesterday using “Content Spamming” as the search term on Google. I looked over the results on page one and was disappointed because I expected to see a lot of industry thought leaders blog posts and discussions on [...]