By MarkT on May 15, 2012
Google continues to dominate search engine market share and establish itself as one of today’s most recognizable brands, because of one simple word – RELEVANCE. This term in its most simplistic form is what defines every aspect of Google’s evolution and is the largest determinant in their future success. But, how Google measures relevance is [...]
Posted in Off Site Link Building, Pure SEO, Real Estate Marketing, Real Estate Technology | Tagged google, Real Estate Marketing, real estate website content, real estate websites, search engine, search engine optimization, SEO for real estate, web trends
By MarkT on March 29, 2012
In 2012, online real estate marketing promises to be more challenging than ever before for real estate agents and brokers. This is largely due to the sheer number of competitors that have been, or are finally becoming Internet savvy in their marketing efforts. While being an expert on search engines isn’t attractive to many people, [...]
Posted in Pure SEO, Real Estate Marketing | Tagged google, Real Estate Marketing, real estate website content, SEO for real estate
By Anita Koppens on March 1, 2012
This is going to be a mostly macro view of search engine optimization with the hopes of helping real estate agents that are interested gain a good understanding of what SEO is and why it’s more important now than ever before to be successful in the real estate game. There are billions of searches being [...]
Posted in Off Site Link Building, Pure SEO, Real Estate Marketing, Real Estate Technology | Tagged link building, Real Estate Marketing, real estate technology, real estate website content, search engine optimization, web trends
By Anita Koppens on September 22, 2011
The web is a constantly evolving sphere so what worked in 2008 may not work in 2012. This becomes an issue when we put our websites on autopilot and imagine that great things will happen with zero effort. Some ranking tactics that used to consistently work and were well defined within the SEO world are [...]
Posted in Off Site Link Building, Real Estate Marketing | Tagged long tail keywords, real estate website content, real estate websites, SEO for real estate, web trends
By Anita Koppens on April 11, 2011
We’re living in an industry where indexable MLS listings –those that are visible to the search engines- are becoming frequently more common so I feel that it’s important to bring up the value of optimizing personal listings to maximize on this opportunity. I was recently looking at the details of a real estate agents personal [...]
Posted in Real Estate Marketing | Tagged IDX Solution, long tail keywords, MLS listings, Real Estate Marketing, real estate technology, real estate website content, search engine optimization