Practical Guide on How to Use Twitter for Real Estate Marketing
Chris Taylor of Mashable fame announced yesterday that the count for active Twitter users has hit 100 million. That’s about half of the registered users but still an impressive number of people using the microblogging website on a fairly regular basis. I know that there’s an abundance of you out there that roll your eyes [...]
Are your Listing Descriptions
Designed to Capture?
We’re living in an industry where indexable MLS listings –those that are visible to the search engines- are becoming frequently more common so I feel that it’s important to bring up the value of optimizing personal listings to maximize on this opportunity. I was recently looking at the details of a real estate agents personal [...]
5 Things you should know about Marketing on the Web
Developing your ability to engage customers online is critical now more than ever as people turn to the web in virtually every aspect of life. Turning your skills into something that can actually result in a transaction is a more challenging than simply posting an update on Facebook or Twitter. To use the Internet to [...]
Indexable Real Estate Listings and Google Base API – What Does the Retirement Mean?
So Google announced that it is retiring real estate results in its Google Maps application effective February 10, 2011. Furthermore, it’s retiring the Google Base Data API on June 1, 2011 and replacing much of its functionality with new Shopping API’s…but not for real estate content providers (which are/were listing agents and brokers trying to [...]
Rethinking your Real Estate Marketing Strategies for 2011 is Crucial for Survival
Real estate agents have relied on their brokers and traditional marketing for too long and are in danger of losing ground to new agents that are paying attention to emerging technological advances in the industry. Many agents have ignored the trends or not understood how to engage their target market which has shifted to online [...]