By LynetteC on May 14, 2012
As home sellers and buyers become more and more Internet savvy, real estate agents and brokers look for ways to stay ahead of the pack and attract a bigger share of potential leads. And as we ALL know, Facebook use continues to grow worldwide, with the lion’s share of the users logging in to their [...]
Posted in Real Estate Marketing, Real Estate Technology | Tagged Facebook, IDX Solution, MLS listings, real estate, Real Estate Marketing, real estate technology, real estate websites
By Anita Koppens on April 19, 2011
There’s been a lot of flurry going around the real estate blogosphere concerning the age of the average real estate agent versus their target market which has been identified as Generation Y. With that introduction, I’d like to take you with me to last Saturday at the local grocery store where I saw the ad [...]
Posted in Real Estate Marketing | Tagged long tail keywords, MLS listings, Real Estate Marketing
By Anita Koppens on April 11, 2011
We’re living in an industry where indexable MLS listings –those that are visible to the search engines- are becoming frequently more common so I feel that it’s important to bring up the value of optimizing personal listings to maximize on this opportunity. I was recently looking at the details of a real estate agents personal [...]
Posted in Real Estate Marketing | Tagged IDX Solution, long tail keywords, MLS listings, Real Estate Marketing, real estate technology, real estate website content, search engine optimization
By Anita Koppens on January 28, 2011
So Google announced that it is retiring real estate results in its Google Maps application effective February 10, 2011. Furthermore, it’s retiring the Google Base Data API on June 1, 2011 and replacing much of its functionality with new Shopping API’s…but not for real estate content providers (which are/were listing agents and brokers trying to [...]
Posted in Real Estate Technology | Tagged IDX Solution, long tail keywords, MLS listings, Real Estate Marketing, real estate technology, search engine
By Anita Koppens on June 18, 2010
Including keywords within a domain name is important, but the actual keywords in a domain name are just a piece in the puzzle as far as ranking factors. For example, a site will not rank for “Phoenix real estate” simply because the domain is phoenixrealestate.com. The value of a domain name is in its age [...]
Posted in Off Site Link Building, Real Estate Technology | Tagged IDX Solution, MLS listings, real estate technology, real estate website content, search engine, SEO for real estate