By Anita Koppens on September 22, 2011
The web is a constantly evolving sphere so what worked in 2008 may not work in 2012. This becomes an issue when we put our websites on autopilot and imagine that great things will happen with zero effort. Some ranking tactics that used to consistently work and were well defined within the SEO world are [...]
Posted in Off Site Link Building, Real Estate Marketing | Tagged long tail keywords, real estate website content, real estate websites, SEO for real estate, web trends
By Anita Koppens on April 19, 2011
There’s been a lot of flurry going around the real estate blogosphere concerning the age of the average real estate agent versus their target market which has been identified as Generation Y. With that introduction, I’d like to take you with me to last Saturday at the local grocery store where I saw the ad [...]
Posted in Real Estate Marketing | Tagged long tail keywords, MLS listings, Real Estate Marketing
By Anita Koppens on April 11, 2011
We’re living in an industry where indexable MLS listings –those that are visible to the search engines- are becoming frequently more common so I feel that it’s important to bring up the value of optimizing personal listings to maximize on this opportunity. I was recently looking at the details of a real estate agents personal [...]
Posted in Real Estate Marketing | Tagged IDX Solution, long tail keywords, MLS listings, Real Estate Marketing, real estate technology, real estate website content, search engine optimization
By Anita Koppens on April 8, 2011
I’ve been doing some research for an article that I intend to write and therefore did a search yesterday using “Content Spamming” as the search term on Google. I looked over the results on page one and was disappointed because I expected to see a lot of industry thought leaders blog posts and discussions on [...]
Posted in Pure SEO | Tagged google, long tail keywords, real estate website content, search engine
By Anita Koppens on January 28, 2011
So Google announced that it is retiring real estate results in its Google Maps application effective February 10, 2011. Furthermore, it’s retiring the Google Base Data API on June 1, 2011 and replacing much of its functionality with new Shopping API’s…but not for real estate content providers (which are/were listing agents and brokers trying to [...]
Posted in Real Estate Technology | Tagged IDX Solution, long tail keywords, MLS listings, Real Estate Marketing, real estate technology, search engine