By Anita Koppens on March 1, 2012
This is going to be a mostly macro view of search engine optimization with the hopes of helping real estate agents that are interested gain a good understanding of what SEO is and why it’s more important now than ever before to be successful in the real estate game. There are billions of searches being [...]
Posted in Off Site Link Building, Pure SEO, Real Estate Marketing, Real Estate Technology | Tagged link building, Real Estate Marketing, real estate technology, real estate website content, search engine optimization, web trends
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By Anita Koppens on February 10, 2012
I just attended a really outstanding real estate technology seminar this week where I was lucky enough to learn some new trends and tips from industry leaders, Max Pigman and Steve Pacinelli. Both speakers gave great presentations on different material but one of the most interesting and relatively underutilized ideas was QR codes. Yep, I [...]
Posted in Off Site Link Building, Real Estate Marketing, Real Estate Technology | Tagged google, Real Estate Marketing, web trends
By Anita Koppens on January 5, 2012
In real estate marketing, agents are always looking for new ways to make inroads to help generate old-fashioned word of mouth referrals. One of the methods that you might consider is sharing the love on your Facebook, Twitter or Google+ page with your clients…about your clients. This kind of generosity may lead to an online [...]
Posted in Real Estate Marketing | Tagged Real Estate Marketing, search engine optimization, SEO for real estate, web trends
By Anita Koppens on December 22, 2011
In early November Google unveiled a new update that was reported to impact about 35% of search queries so here is a brief rundown on what this means to you and how to make the most of the update. It appears that bloggers may have the biggest opportunity to take advantage of trending topics in [...]
Posted in Off Site Link Building, Pure SEO, Real Estate Marketing | Tagged google, real estate websites, SEO for real estate, web trends
By Anita Koppens on December 2, 2011
On the web, we all understand the importance of inbound links, but unless your website features content or tools that are truly exceptional, it’s tough to get people to link to you, and real estate websites are particularly tough. So how does a real estate agent gain offsite links to their web pages and build more [...]
Posted in Off Site Link Building, Real Estate Marketing | Tagged link building, real estate websites, SEO for real estate
